A B O U T
THE BRAND
Helena Thulin operates at the intersection of jewellery and product design to create refined jewels with an embellished and timeless style. Celebrating the traditions of beading and the design culture of ornaments, each piece brings forward a contemporary take on Botanic. Unique jewellery pieces are hand-made between Helena Thulin’s Parisian studio and an atelier in Portugal with a refined know-how, to create pieces with unexpected combinations of delicateness and structure, minimal and maximal, perfect and imperfect. Our aim is to develop a world of botanical species that can be cherished for years, collected between friends, appropriated and restyled to express the individuality of the wearer.
PHILOSOPHY
The uniquely modern and colorful universe of Helena Thulin mixes emotions, climate anxiety and inherent beauty with the delicacy, simplicity and complexity of the designer’s French-Scandinavian heritage. It’s thinking about Nature in a new way, attuned to ecological evolution and mixed with an optimistic pessimism. Jewels made for consideration of the handwork with crystals and beads that sparks on the body like a statement. Beaded species handmade with mastery of the old ways, bringing the intricate details of beading Art into everyday life. Jewels to treasure but above all jewels to wear and to be precious about. Species for high days, and others for every day. Jewels to share, to collect, to protect.
“For me, there is power and strength in Nature and exorcising climate anxiety through creativity. I make jewels for women and men to feel strong, unique and different. I’ve started out in Paris and London and the uniqueness and sense for details are the inspiration I bring from those cities. But always with the French/Scandinavian directness and boldness that is me. It needs to be straight to the point.”
– Helena Thulin, Founder and Designer
THE DESIGNER
Founder and Creative Director, Helena Thulin
Born in Paris, Helena attended the Studio Berçot School, where she specialized in Knitwear. After graduating in 2014, Helena took an internship with Chloé and later on Sonia Rykiel. She then moved to London in 2016 where she became a design assistant for Simone Rocha. Helena returned to Paris in 2019 to launch her eponymous jewellery brand.
STUDIO
In September 2024, Helena Thulin’s studio moved to a new home : Les Ateliers de Paris. The space, spread across four floors and shared with 14 other multidisciplinary creatives, is located at the heart of Paris in Bastille. The atelier is decorated using elements that showcase the brand’s inspirations and Nature ethos, while creating space for new stories to come. As the first new home since the brand launched, Helena Thulin’s studio now acts as the primary showcase of the brand’s universe. You can book a studio visit here.
DESIGN PRINCIPLES
Biodiversity & Nostalgia
Embracing the power and strength in nostalgia and exorcising the climate change fear by creating species that will last as a way to save an endangered Nature. Creating jewels as a statement, using unique bead techniques and materials that are distinctly Helena Thulin. Mixing emotions, nostalgia and inherent beauty of the unpredictable Nature evolution with boldness and simplicity. Individuality, posture, and emotion bring the silhouettes to life, each person with a unique way of wearing the jewels : in stalk or minimalist.
Shape
Crafting instantly recognizable jewels. Sculptural flower shapes act as a character for one-of-a-kind stories to come to life. Expanding upon signatures shapes, floral, bushy, bows and biological references, it brings a unique design perspective to each collection.
Wearability
Made to be worn, lived with and loved and to be precious about. Jewels created with passion, to be worn throughout all moments of life, inviting couture details into the everyday. Lifelong pieces created with unique know-how to be cherished and collected, never discarded. Inherently timeless species, to be worn, shared and ultimately, saved.
THE PEOPLE WE WORK WITH
As the Helena Thulin universe starts to grow, the brand expands its vision alongside creative voices dear to the ethos held at the core of Helena Thulin. Collaborating with photographers, artists, and designers who have worked with the brand since its humble beginnings while continuing to build up a network who have become dear friends of the brand. Discover our latest collaboration with Florentina Leitner here.
RESPONSIBILITY
Helena Thulin’s approach to responsibility is a personal one, shaped by genuine beliefs and dreams for the future of Botanic and Nature and the future of consumerism, hoping for a more conscious way of consuming and more respect for work rights.